SPORTING EVENTS
A setting for sport
The concept can be shaped around a venue’s sporting programme and its audience.
THE CONCEPT
One venue.
More reasons to visit.
FOODBALL is a proposed hospitality and entertainment concept for stadiums and major venues. It brings dining, sport and shared experiences together in a flexible setting that can respond to the venue’s audience and programme.
EVERY BALL. ONE FOODBALL.
Built for every ball sport.
FOODBALL starts with football and is designed to adapt to sports played with a ball and other live events, in collaboration with each venue.
- Football
- Basketball
- Tennis
- Volleyball
- Rugby
- American football
- Baseball
- Cricket
BUILT TO ADAPT
One venue.
Many occasions.
FoodBall is designed to respond to the venue’s programme while keeping hospitality at the centre.
Sporting events, family visits and live entertainment can each shape a different atmosphere. Venue identities and other rights-holder content would be developed with the relevant partners.
LIVE ENTERTAINMENT
A setting for live events
The same hospitality concept can respond to concerts and other live events, with each experience developed alongside the venue.
A PARTNERSHIP TO EXPLORE
A concept to shape together.
Each venue has its own audience, calendar and operating context. FOODBALL would be developed with a partner to fit the venue.
Guest experience
Food, sport and shared moments in a welcoming hospitality setting.
Venue fit
A concept shaped around the venue’s audience and programme.
Future collaborations
Potential collaborations can be explored with the venue and relevant rights holders.
DEVELOPMENT APPROACH
A first partner.
A focused conversation.
Understand the venue
Explore the audience, existing offer and operating context.
Define a suitable pilot
Agree the purpose, responsibilities and success measures together.
Develop the concept
Shape the guest experience and business case with the selected partner.
SEEKING A FIRST VENUE PARTNER
Explore a pilot together.
FOODBALL is in development. We are looking to speak with venue partners interested in exploring whether the concept could suit their audience and programme.
Pilot scope, timing and commercial terms would be agreed with the partner.
Contact the founder