Food & beverage
Restaurant sales sit at the centre of the visit. Player-associated dishes can create a distinctive menu, with royalties agreed as part of the partnership.
THE BUSINESS
One venue.
Sport. Music. Live events.
A dynamic hospitality concept for every ball sport, concerts and live events, connecting food, entertainment and event commerce at the table.
EVERY BALL. ONE FOODBALL.
Built for every ball sport.
Football is the starting point. FOODBALL can adapt to every sport played with a ball, bringing its athletes, fans and stories to the same shared table.
- Football
- Basketball
- Tennis
- Volleyball
- Rugby
- American football
- Baseball
- Cricket
DYNAMIC BY DESIGN
One venue.
A new experience in one click.
FOODBALL is designed around software-controlled tables. With one click, the operator selects a prepared event profile to change logos, colours, images, digital menus and product catalogues across connected tables and screens.
The same installed tables serve a club match, another ball sport or a concert. Compatible lighting can follow the theme, turning the venue into an experience that reflects the event.
Try the event switch
SATURDAY · MATCH DAY
CHELSEA
Blue & white · Club identity
On a Chelsea match day, the tables and connected screens display the club’s logos, blue-and-white colours and player imagery.
Available through the table
- Club shirts & merchandise
- Match tickets
- Stadium tours
WEDNESDAY · CONCERT NIGHT
COLDPLAY
Artist identity · Concert visuals
For an illustrative Coldplay concert in the same stadium, one click activates the artist’s approved identity, colours and images. Guests can browse and buy event merchandise and available tickets directly from the table.
Available through the table
- Artist merchandise & gifts
- Concert tickets
- VIP experiences
Chelsea and Coldplay are illustrative examples. Club, artist and ticketing integrations are subject to the relevant agreements.
HOW IT CREATES VALUE
One table.
Multiple opportunities.
The concept is designed to connect the guest experience with several complementary revenue sources.
Shared games
Optional game passes and group challenges add entertainment to the dining session while keeping guests engaged together.
Merchandise, tickets & experiences
Guests can browse and buy approved club or artist merchandise, available tickets, tours and VIP experiences from the table. Event profiles switch the catalogue to the team, sport or concert, through authorised partners.
Sponsors & event partners
Digital sponsorship placements and approved on-screen content can change with the event, creating opportunities for clubs, artists, organisers and local businesses.
Return visits
A future FOODBALL app can support bookings, preorders and relevant offers, helping guests plan their next shared experience.
BUILT AROUND REAL OPERATIONS
A smarter menu.
A clear rhythm.
Connect the menu to the kitchen
Stock availability can guide featured dishes and remove sold-out items, helping the team manage ingredients and reduce waste.
Plan each table session
A clear 90-minute experience helps the operator organise service, reset tables and plan daily capacity.
One software profile, a new event
Prepare an event profile and activate it in one click: logos, colours, imagery, menus and catalogues update across connected tables and screens. Compatible lighting can be coordinated with the same theme.
THE FIRST STEP
Start in Rome.
Build with a partner.
The proposed next step is a 90-day pilot, with a suitable venue and agreed operating model. Guest response, table use, sales and food waste would inform the next phase.
The same concept can adapt to every ball sport and to concerts hosted in the venue. Club and artist content, ticketing connections and commercial terms would be agreed with each partner.
Discuss the concept