FOODBALL — EAT LIKE A CHAMPION

FOOD · BALL SPORTS · LIVE EVENTS

Eat like
a champion.

A dining and entertainment concept for every ball sport.
Designed to take the same venue from match day to concert night in one click.

Discover the experience See the one-click change
Children exploring an interactive food menu with smiling referee hosts in a FOODBALL restaurant
A shared table. A different kind of match.

WELCOME TO FOODBALL

The stadium experience,
at your table.

FOODBALL brings dining and entertainment to the same table. Families and fans enjoy athlete-inspired dishes, play together and connect with the sport they love.

Designed for stadiums, arenas and hospitality venues, the concept changes with the programme: ball sports, concerts and live events, throughout the year.

Explore the business concept

EVERY BALL. ONE FOODBALL.

Built for every ball sport.

Football is the starting point. FOODBALL can adapt to every sport played with a ball, bringing its athletes, fans and stories to the same shared table.

DYNAMIC BY DESIGN

One venue.
A new experience in one click.

FOODBALL is designed around software-controlled tables. With one click, the operator selects a prepared event profile to change logos, colours, images, digital menus and product catalogues across connected tables and screens.

The same installed tables serve a club match, another ball sport or a concert. Compatible lighting can follow the theme, turning the venue into an experience that reflects the event.

Try the event switch

SATURDAY · MATCH DAY

CHELSEA

Blue & white · Club identity

Concept illustration of a blue stadium hospitality lounge with guests using interactive tables on a match day

On a Chelsea match day, the tables and connected screens display the club’s logos, blue-and-white colours and player imagery.

Available through the table

  • Club shirts & merchandise
  • Match tickets
  • Stadium tours

Chelsea and Coldplay are illustrative examples. Club, artist and ticketing integrations are subject to the relevant agreements.

90minutes of dining and play
2+players in every game
Togetherchildren, parents and friends
Friends choosing player-inspired dishes at an interactive FOODBALL table
Concept illustration

EAT LIKE A CHAMPION

Every dish
has a story.

A player-inspired menu brings the sporting world into the meal. Guests explore dishes on the table, order together and share the experience.

See how it works

ONE CONCEPT. MANY OCCASIONS.

Made for time together.

A family sharing food and an interactive sports table beside stadium windows
Family meals with a view of the game.
Guests dining around an interactive table in a stadium hospitality lounge
Hospitality for groups, partners and business guests.