FOODBALL — EAT LIKE A CHAMPION

FOODBALL · A STADIUM HOSPITALITY CONCEPT

More than matchday.
A new reason to visit the stadium.

FOODBALL is an independent hospitality concept in development. It brings food, sport and shared experiences together in a setting designed for fans, families and groups. The ambition is to give venues more reasons to welcome visitors throughout the year.

Discover the experience Talk about a venue partnership
Children exploring an interactive food menu with smiling referee hosts in a FOODBALL restaurant
A shared table. A different kind of match.

ONE VENUE. MANY OCCASIONS.

A flexible hospitality concept.
Made for sport and live events.

FOODBALL is a concept for stadiums and major venues, shaped around their audiences and programmes.

It brings dining and shared experiences together in a setting that can suit different occasions.

The venue and its partners would help shape the guest experience.

The ambition is to extend the venue’s appeal beyond major match days.

Explore the concept

EVERY BALL. ONE FOODBALL.

Built for every ball sport.

FOODBALL starts with football and is designed to adapt to sports played with a ball and other live events, in collaboration with each venue.

BUILT TO ADAPT

One venue.
Many occasions.

FoodBall is designed to respond to the venue’s programme while keeping hospitality at the centre.

Sporting events, family visits and live entertainment can each shape a different atmosphere. Venue identities and other rights-holder content would be developed with the relevant partners.

Illustrative stadium hospitality setting for a sporting event.

SPORTING EVENTS

A setting for sport

The concept can be shaped around a venue’s sporting programme and its audience.

Illustrative stadium hospitality setting for a live event.

LIVE ENTERTAINMENT

A setting for live events

The same hospitality concept can respond to concerts and other live events, with each experience developed alongside the venue.

In developmentan independent concept
For everyonefans, families and groups
Adaptablefor sport and live events
Friends sharing a meal at an interactive FOODBALL table
Concept illustration

EAT LIKE A CHAMPION

Food brings people
together.

FoodBall brings food and sport together in a welcoming setting. Menu ideas and any use of venue or athlete identity would be developed with the relevant partners.

Explore the experience

ONE CONCEPT. MANY OCCASIONS.

Made for time together.

A family sharing food and an interactive sports table beside stadium windows
A shared meal in a stadium setting.
Guests dining around an interactive table in a stadium hospitality lounge
Hospitality for groups, partners and business guests.